DESTINATION, DESTINATION, DESTINATION
Improving decision making processes and criteria for choosing (or not choosing) a destination
The selection of a destination for an event is a strategic decision which needs to be aligned with association and event goals. In this peer2peer session, we will discuss the key destination-related factors that make your event successful, the criteria that improve the ROI for participants and the internal and external challenges when dealing with destinations. We will address a destination’s constraints & incentives and explore how to better collaborate in order to capitalise on the advantages.
Finding the “right” destination for an association event congress is essential – it can be key to either making or breaking your event. Whilst a good destination can enhance and add value to your event, a poorly chosen destination can result in major issues when it comes to attendance, costs, sponsorship and workload. Destination is more than ‘just’ the right venue – the right city, region or country can play an important part in the success of our events.
How to go about identifying and selecting the ‘right’ destination? Maybe you – or your board – have fallen in love with a destination and want to hold your next meeting there. But is it really suitable? Will attendees love it too? Are there other cities or regions that can suit everyone’s needs even better?
What can we expect from a destination? Will they be able to offer advice, support, connections or financial incentives? When it comes to suppliers, can we trust their advice as impartial agents, or do we need to take their recommendations with a pinch of salt?
This session will look at approaches, tools and processes that help associations chose and collaborate successfully with a destination.
Laurence has more than 20 years experience in the association market, and is a one stop shop destination expert. She is in the International Congress and Conference Association (ICCA) best marketing judging panel, after winning the ICCA Best Marketing Award in 2014. Laurence is the Deputy Chair of the ICCA France-Benelux Chapter and is also the Vice-President of the International Association of French Speaking Countries (AIVFC).
Typhaine leads the Federation of European Risk Management Associations (FERMA), bringing together 22 member associations in 21 European countries representing over 4700 risk managers. She liaises with national associations, and represents the Federation externally, notably to the EU Institutions. Previously Typhaine worked for ten years as a lobbyist for EUROCHAMBRES, the Association of European Chambers of Commerce and Industry. She holds a degree in international business and a Masters in European Public Affairs.
Françoise served as EORTC Director General from 1991 through 2015 and oversaw the growth of the EORTC into an international world class cancer clinical research infrastructure. Upon stepping down as Director General in 2015, Françoise remains active as EORTC Director Special Projects where she is a driving force behind activities such as EORTC cancer survivorship initiatives. She also lends her valuable experience to fundraising projects and sits on the board of the EORTC Cancer Research Fund. Read her full bio here
Since August 2011, Sandrine has been Director of the Convention Bureau within the Monaco Government Tourist & Convention Authority. During her career, she has been Director of Sales at the Hotel Lutetia in Paris, then at the Hotel Martinez in Cannes. She then joined the management team of the Royal Riviera in Saint-Jean-Cap-Ferrat as Director of Sales & Marketing. She joined the Hotel Metropole Monte-Carlo as Director of Sales, Marketing and Communication to participate in sales & press launches of the Metropole ESPA Monte-Carlo and the first Japanese restaurant YOSHI. The hotel was voted Best Hotel in the World in 2010.
peer2peer sessions are fora for association leaders to share their experiences and challenges openly. We invite senior association leaders and experts to kick-start this exchange by providing their insights and expertise. To ensure an honest and informal dialogue, we ask everyone to adhere to the Chatham House Rule, and to share challenges, failures and questions in addition to success stories and best practice. Whenever possible, the results will be channeled into a white paper and launch a broader debate beyond the participants onsite.
ESAE peer2peer sessions usually start with a welcome by the moderator and an overview of who’s attending. Two more more ‘expert discussants’ then give short informal ‘case stories’ of 8-15 minutes. These are followed by a panel discussion and a debate with the participants. All peer2peer sessions also include a reception and the chance to network.
The event is free for all ESAE members and non-members.
This peer2peer session is supported by our valued partner Monaco Convention Bureau – aiming to provide meeting planers with full support throughout their event and offering the perfect framework for hosting all types of meetings.