Meeting: How to be the best lobbyist?


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Meeting: How to be the best lobbyist?

18September @ 09:00 - 11:00

Brussels, 30-05-2018 – On 18 September 2018 ESAE members are invited to reserve a seat and participate to our interactive lobbying workshop from 9 to 11 am, which will take place at Press Club in rue Froissart 95, 1000 Brussels

The European Society of Association Executives (ESAE) in collaboration with our sponsor KELLEN organizes a lobbying event in September. The workshop will see its attendees participating interactively in a “House of Commons” style discussion.

The programme:

Morning coffee and registration (8,30 am)

  1. Welcome speech by Florence Bindelle (9 – 9,10 am)
  2. Introduction by Alfons Westgeest: lobbying intro – what is ‘lobby’, the importance of strategy setting? (9,10 – 9,25 am)
  3. Three key skills to become the perfect lobbyist, introduced and moderated by Rafael Plata:
    • Knowledge and importance of information by Wouter Lox (9,25 – 9,35 am).
    • exchange with Rafael Plata (9,35 – 9,45 am).
    • Advocacy communication by Tania Pentcheva (9,45 – 9,55 am).
    • exchange with the audience by Rafael Plata (9,55 – 10,05 am).
    • People skills by Tanguy van de Werve (10,05 – 10,15 am).
    • interaction with Rafael Plata (10,15 – 10,25 am).
  4. Closing by Dr. Rachel Barlow of the Association Leadership Academy on the profile of what is required to be a perfect lobbyist (10,25 – 10,40 am)
  5. questions (10,40 – 11 am).

Registration to the event is open and limited: hurry up and opt-in! 


09:00 - 11:00