An association’s brand is more than a logo and a tagline. It is the promise you make to your members and your stakeholders. From changing perceptions to building connections, driving the sector or delivering education – a strong, clearly defined brand helps your community to understand the value of the association. A new look at your branding strategy can give you an opportunity to move your association’s reputation and impact to the next level.
Join our executive workshop with Paul Parkin, Founder of SALT, one of the leading branding agencies and find out how a new look at your branding strategy can give you an opportunity to move your association’s reputation and impact to the next level.
Salt Branding was established in 2001 and is a leading specialist brand consultancy based in San Francisco. They work for a wide range of clients across many industries including: Coca-Cola, Delta Airlines, Disney, Google, Johnson & Johnson, Mercedes, Microsoft, Twitter and Pearson. They created the internationally recognized brand Wi-Fi and launched new brands like Jawbone and Zenni. They work with organizations large and small, creating, extending and re-positioning brands to help their clients engage and connect to the people that matter.
This event is organised in partnership with Interel – a leading association management and public affairs company.
The event is free of charge, but places are limited, so register early.